THINGS THAT MAKE YOU GO…

Hmmm…

Well, you never know what Frank Stronach and company will do next and the last few years the Preakness infield, long a critical component of Maryland Jockey Club profitability, has been the subject of change, scrutiny, criticism…you name it.

This is what the Baltimore Sun’s Jill Rosen had to say about the 2011 Preakness infield mascot…

Half-man, half-horse and altogether drunk, the Preakness’ newest pitchman, introduced Tuesday, is a “party manimal” with one job: reassuring young people that this year’s infield festivities will indeed be rowdy, raunchy and booze-soaked.

Kegasus, a centaur with a nipple ring, body hair and ample beer gut, is the centerpiece of the new ad campaign for Maryland’s leg of theTriple Crown. Starting this week, he’ll be spreading his hard-partying message on television, radio and social media outlets that cater to the 21- to 40-year-olds the race hopes to reach.

Only hours old, the campaign was already garnering criticism Tuesday for being tasteless and encouraging binge drinking. Jason Loviglio, director of media and communications studies at the University of Maryland, Baltimore County, declared it “awful,” “depressing” and “sad,” but also predicted it would be quite effective.

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