Nearly $73 Million Wagered Last Month At Colonial Downs’ New Gaming Emporiums

The following piece appeared in the Virginia Mercury publication and was written by Ned Oliver.

Clyde DeBoll spent a recent evening at Colonial Downs Gaming Emporium in New Kent. Photo by Ned Oliver.

Bettors have responded enthusiastically to Virginia’s foray into expanded gambling, wagering $70.8 million last month at two new casinos opened by Colonial Downs.

“I’d rather come down here instead of buying a scratch ticket,” said Clyde DeBoll, a 65-year-old retiree from Henrico as he entered the New Kent race track with a friend a little before 9 on a recent weekday morning. “It’s more for the excitement and entertainment for me.”

May was the New Kent location’s first full month in business. A second location opened in Vinton, a small town outside Roanoke, on May 9. A third is scheduled to open in Richmond this month and a fourth later this year in Hampton. (Plans to expand into Northern Virginia and Southside Virginia are also in the works, but will be subject to a local referendum.)

Branded as Rosie’s Gaming Emporium, the casinos are filled with hundreds of historical horse racing machines, which the General Assembly approved in 2018 to provide a revenue stream to revive the state’s horse racing industry, which all but collapsed when Colonial Downs, the state’s only live race track, closed in 2014.

The games look and function like slot machines but rely on pari-mutuel wagering pools to set jackpots and draw on the results of randomly selected old horse races to pick winners.

Betting generates $885K in tax revenue

Patrons bet $58.2 million at the track in New Kent, which features 600 video gambling terminals, and $12.6 million at the 150-terminal Vinton location, according to a revenue report submitted to the state’s racing commission.

Together, the spending generated $531,000 in state tax revenue, the majority of which will be directed to the state’s general fund, and $354,000 in local tax revenue.

Colonial Downs’ cut came out to $3.9 million, according to the report.

“This tremendous response is helping us deliver on our promise to bring significant jobs and tax revenues to Virginia and its localities,” said Colonial Downs Group Chief Operating Officer Aaron Gomes in a statement. “And we are literally just out of the gate and getting started with great expectations to come.”

Colonial Downs in New Kent County. (Ned Oliver/ Virginia Mercury)

Lottery officials say no sweat

State lottery officials say the new casinos don’t appear to have had a negative impact on their sales last month, which totaled $103.2 million in scratch tickets and $87 million in sales of lottery tickets and other games.

“Here’s the bottom line: Virginia Lottery sales increased in May, beating both the previous month and May of last year,” said lottery spokesman John Hagerty.

Like Colonial Downs, the lottery is also branching out into new gambling territory, launching a mobile app that allows people to buy instant scratch tickets on their phones at traditional retailers as well as at a growing number of bars and restaurants.

The app launched statewide on May 6 and has so far seen $200,000 in sales.

Convenience store ‘skill games’ challenged

Meanwhile, both Colonial Downs and the lottery face competition from gray-market games that have sprung up in convenience stores, bars and truck stops around the state over the past two years. Manufacturers of those terminals insist they’re not slot machines, despite their appearance, arguing they incorporate elements of skill that side-step the state’s gambling statutes.

So far, they have not faced a legal challenge in Virginia, but this month the commonwealth’s attorney in Charlottesville warned business owners to get rid of them within 30 days or face prosecution.

The biggest operator, Queen of Virginia, maintains they’re legal, noting that they survived similar legal challenges in Pennsylvania. In other states, including Georgia, they’re regulated and taxed.

Games that allow people to bet money and win cash have popped up around the state, including in this Richmond corner store. Manufacturers say they’re games of skill, not chance. (Ned Oliver/Virginia Mercury)

Gambling study ongoing

Amid the newly flourishing patchwork of gambling opportunities, state auditors have embarked on a study of what a fuller legalization of gambling might look like.

The review was prompted by a Southwestern Virginia coal baron’s unsuccessful push to open up the state to full-scale casinos in Bristol, Danville, Portsmouth. The entities would not be tied to the race track and would feature table games like black jack.

Lawmakers promised to revisit the subject when they meet next year.

Until then, bettors say they like all their new options. DeBoll, the retiree who spent a recent morning at Colonial Downs, said he was prepared to bet $200 over the course of about five hours. And despite the early hour, the place was already starting to buzz by 9 a.m.

“If I lose it I leave, but I was here last week and someone hit $23,000,” he said. “If I won $23,000, I’d be happy for a while.”