PROMOTING A RACE THAT NEEDS NO PROMOTION? Jockey Richard Hills, center in blue and white striped hat, riding Mafaaz crosses the line to win the Kentucky Derby Challenge Stakes at Kempton Park racecourse in London, March 18, 2009.

Mafaaz, the winner of the 14-strong field of 3-year-olds in Wednesday’s augural Kentucky Derby Challenge Stakes at Kempton Park was guaranteed a place in the Run for the Roses on May 2 with a bonus of $100,000 on top of the prize money of 50,000 pounds ($70,000) for finishing first.

(AP Photo)